Nightcrawler's Social Media Blitz #HireLouBloom! ~ What'cha Reading?

Nightcrawler’s Social Media Blitz #HireLouBloom!


Nightcrawler” is coming. In 12 days, theater goers will see the release of the Open Road production, starring Jake Gyllenhaal and helmed by Dan Gilroy. Are you as excited for this film as I am? Do you feel like reading more only on merit that you may be under the impression this is a quiet release of a Marvel movie? Okay, well stick with me and I guarantee you will be intrigued by a performance that will surely be remembered as one of cinema’s most memorable of characters.

Thanks to a clever marketing plan, “Nightcrawler” has taken advantage of the power of viral media and has started using YouTube, Twitter, and LinkedIN to promote Lou Bloom (Gyllenhaal) as a “hard worker seeking employment.”  (Click on the links to view the satirical take on movie promotion.)  The film looks to present a character that Filmoria critic, Chris Haydon says “audiences will be watching a new cinema icon – a character who’ll be as fondly recalled as Tyler Durden and Patrick Bateman. He is the perfect anti-hero; a bug-eyed, maniacally-gaunt and quick-fire-spitting entity who thrives in the gloomy underbelly of this Californian paradise. Lou is hyper-active and hyper-critical, but he is equally motivated, intelligent and resonate.”  Lou Bloom, soon to become one of the next greats of cinematic anti-heroes in the vein of Travis Bickle, should be immediately followed as the care Gyllenhaal and Gilroy have put into the character deserve to not be missed.

A pulse-pounding thriller set in the nocturnal underbelly of contemporary Los Angeles. Lou Bloom, a driven young man desperate for work who discovers the high-speed world of L.A. crime journalism. Finding a group of freelance camera crews who film crashes, fires, murder and other mayhem, Lou muscles into the cut-throat, dangerous realm of nightcrawling — where each police siren wail equals a possible windfall and victims are converted into dollars and cents. Aided by Nina, a veteran of the blood-sport that is local TV news, Lou thrives. In the breakneck, ceaseless search for footage, he becomes the star of his own story.  

“Nightcrawler” opens in theaters, Friday, October 31st!

About Author

Mild mannered reporter, Steven Biscotti, has an avid interest in all things comic books, movies, and music (especially pertaining to Coldplay.) Always ready, professional, and on the scene, those closest to him may suspect he's actually from another planet. @ReggieMantleIII

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