The ticket piracy rate must be enormous at New York Comic Con. Every year there’s a new hitch for fans to navigate in their quest to attend the big show. Fan Verification is the newest step in the ever evolving process that is purchasing tickets for NYCC. What’s Fan Verification? Seems simple enough, just fill out a profile (completely) at the link provided between Friday, May 20th and Monday, June 13. Within 48 hours you should receive an email with the NYCC on-sale date. That email will include a unique link where you can buy ticket(s) on a first-come, first-served basis when they go on sale.
Each individual link allows for one ticket purchase. So if you’re bringing the family that means fill out profiles for you, the wife (or husband), Granny, the kid, all with individual email addresses and then use each link to buy each ticket, the day they go on sale, one transaction at a time. I’m not interprutting that, it spells it out pretty clearly in the press release (which we’ll attach below.)
Perhaps just as interesting is that also mentioned in the Press Release is this “We will no longer be selling VIP Tickets for NYCC.” and this “NYCC 2016 Tickets will only be sold online. NYCC Tickets will not be on sale at retailers or any events leading up to NYCC 2016.”
I have attended NYCC since the 90’s, I’ve attended as a normal ticket holder, a VIP, a vendor, an exhibitor, and as press (all with validly held credentials.) I have seen some interesting changes in how conventions are run, and the two largest NYCC and San Diego seem to be the ones that make the biggest most sweeping changes every year. My only question is how do you assess the impact the changes are having if you keep making changes?
Here’s that email in its entirety. Weigh in with your comments on this new wrinkle in the ever evolving world of the comic convention…
Email from email@example.com 05/17/16:
Each year when we take over the Javits Center in October, we have one priority in mind: you, the NYCC Fans. We don’t run NYCC year after year because we love hanging out by the Hudson or we need to reach our step goal in October, we do this because we want to provide the experience of a lifetime to everyone who attends NYCC each year.
With that in mind, we want the New York Comic Con 2016 Ticket buying experience to be as smooth and fair as possible, so this year we are requiring Fan Verification. What does Fan Verification mean? It means we are requiring anyone interested in attending NYCC to fill out a profile between Friday, May 20 and Monday, June 13. We recognize that this is an extra step before buying your Tickets and requires more commitment from you, but we also know that as true Fans of the Show, you won’t mind making it tough for the supervillains out there. Here’s a quick look at nine important points for this new process:
|1.||Fan Verification is required for NYCC 2016. Everyone who would like to attend NYCC (whether you are buying Tickets yourself or someone is buying them for you) must fill out a Fan Verification profile.|
|2.||Kids who will be ages 6-12 at the time of NYCC 2016 and will be using a NYCC 2016 Adult Ticket or Sunday Kids Ticket do not need a Fan Verification profile for their NYCC 2016 Ticket.|
|3.||Fan Verification will be open from Friday, May 20 at 12:00 PM EDT to Monday, June 13 at 11:59 PM EDT. Fill out your Fan Verification profile correctly and completely – there’s no need to rush through it.|
|4.||All NYCC 2016 Ticket Types will go on sale at the same time on a first-come, first-served basis. Fan Verification does not guarantee NYCC Tickets.|
|5.||We will no longer be selling VIP Tickets for NYCC.|
|6.||NYCC 2016 Tickets will only be sold online. NYCC Tickets will not be on sale at retailers or any events leading up to NYCC 2016.|
|7.||All Fans who filled out a Fan Verification profile will be notified via email 48 hours prior to NYCC Tickets going on sale.|
|8.||The email you receive with the NYCC on-sale date will include a unique link where you will have the opportunity to purchase Tickets first-come, first-served when they go on sale. There is a one transaction limit per link.|
|9.||If you are purchasing Tickets for you and your friends or family, you must assign each individual Ticket to a person using the name and email address they created their Fan Verification profile with. If you are purchasing a Ticket for a kid ages 6-12, you will add their name and age to the Ticket.|
These changes are being done with you in mind and the hope that more of you will get the opportunity to experience NYCC. Please visit NewYorkComicCon.com/
Thank you for your commitment and passion for the Show and willingness to take these extra steps to help us get more Tickets into your hands. We’re looking forward to giving you even more amazing content to experience with us and can’t wait to reveal more of what we’ve been working on for you. NYCC 2016 is going to be our best Show yet and it’s all going to start with Fan Verification improving the Ticket buying process for you.