Neca Announces 7" Toys R' Us Promo Figures ~ What'cha Reading?

Neca Announces 7″ Toys R’ Us Promo Figures



Neca has a very thrilling announcement for fans of their 1/4 scale line.  Their well received The Joker from The Dark Knight, Batman 1966, and Superman 1978 are getting the 7″ treatment as part of a Warner Bros. DVD promotion – “exclusively in physical Toys R Us stores and online in the official Warner Home Video eBay store!


These figures will only be available at Toys R Us stores and online at the Warner Home Video eBay store.  The level of detail that Neca has retained in representing their 1/4 scale line of figures in 7″ format is impressive.  The figures are worth getting on their own and we strongly recommend picking them up as fast as you can.

This announcement came as a big surprise despite considering the great success Neca found with their Batman 1989 movie bundle they presented last year.  The Michael Keaton Batman figure was presented in similar Kenner packaging to that of the original figure and is now one of the most sought after of collectibles.

I know had we announced this in advance, eager fans would be driving Toys R Us crazy with calls and visits asking about them, so it made sense to keep it all secret until we had them in stores or on trucks to stores the very day we dropped the reveal. It was all carefully orchestrated and planned, and I am thrilled with how it’s played out so far. – Randy Falk to 13thdimension




Superman (1978) – 7” Scale Action Figure – Superman (Christopher Reeve)

We still believe a man can fly… Decades after its release, Christopher Reeve’s iconic portrayal of Superman in the 1978 movie remains the definitive version. Working closely with the Christopher and Dana Reeve Foundation and Warner Bros, we are deeply honored to bring the hero as generations have known him to our 7” scale line. The Superman action figure features the authorized likeness of Christopher Reeve, tailored soft fabric cape and interchangeable hands. Highly poseable and movie-accurate, this is a must-have for fans of every age. Collector-friendly window box packaging.


The Dark Knight – 7” Scale Action Figure – Joker (Heath Ledger)

Why so serious? The arrival of the Joker in our 7″ scale action figure line is cause to celebrate! Based on Heath Ledger’s haunting portrayal of the Joker in 2008’s The Dark Knight, this detailed new figure features an authorized likeness and comes with knife, pistol, and machine gun accessories. Collector-friendly window box packaging.


Batman (1966) – 7” Scale Action Figure – Batman (Adam West)

For nearly 50 years the Batman television series has delighted audiences, and for several generations of fans, Adam West is THE Batman. We grew up with his iconic version of Batman and are proud to present this 7″ tall poseable action figure featuring Adam West’s likeness, two pairs of hands, and Batarang and walkie-talkie accessories. Comes in collector-friendly window box packaging.

Order online from the Warner Bros Exclusives eBay Store!

Find a Toys “R” Us near you!

About Author

Mild mannered reporter, Steven Biscotti, has an avid interest in all things comic books, movies, and music (especially pertaining to Coldplay.) Always ready, professional, and on the scene, those closest to him may suspect he's actually from another planet. @ReggieMantleIII

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