First appearing as a Lowrider Magazine comic strip in the 70’s Homies, created by artist David Gonzales, exploded when Hot Topic brought the first merchandise to market in 1994. With the success of the t-shirts came licensing for figurines in the vending machine toy industry, where over 150 million figurines sold worldwide. The licensing program soon spread to products such as action figures, remote and die-cast cars, notebooks, posters, plush, Halloween masks, video games, music and more, and were carried by specialty and mass retailers, such as Walmart, K-mart, Kay-bee Toys, Spencer Gifts, Walgreens and many others.
The Homies got started as a group of tightly knit Chicano buddies: Hollywood, Smiley, Pelon, and Bobby Loco, who grew up in the Mexican American barrio (neighborhood) of “Quien Sabe” (“who knows”), located in East Los Angeles. Over time, the Homies have expanded their crew to over 300 characters from all different cultures, genres, and even species. The wide-ranging personalities and characteristics together make up a single, composite entity that is the Homies. In an inner-city world plagued by poverty and oppression, the Homies have formed a strong and binding cultural support system that enables them to overcome the surrounding negativity and allows for laughter and good times as an anecdote for reality. The word “Homies” itself is a popular street term that refers to someone from your hometown or, in a broader sense, anyone that you would acknowledge as your friend. In use in the West Coast Latino community for decades, the word “Homies” has crossed over into the now mainstream Hip-Hop street culture that has taken America’s young people by storm.
Now the Homies are enjoying a comeback with new T-shirts, toys and more in the works. Dynamite Entertainment’s Homies art book, comic books, and graphic novels will be coming soon but if you’re at San Diego Comic Con on July 9th, they going to give away a collectible Homie to each and every fan at their panel!
Be at Room 6DE on Thursday, from 5:45pm to 6:45pm and learn more about Homies! Or check back with us for more info as it becomes available!
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About Dynamite Entertainment:
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high profile creators in comics and entertainment, including Kevin Smith, Alex Ross, Neil Gaiman, Andy Diggle, John Cassaday, Garth Ennis, Jae Lee, Marc Guggenheim, Mike Carey, Jim Krueger, Greg Pak, Brett Matthews, Matt Wagner, Gail Simone, Steve Niles, James Robinson, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles – including Alex Ross and Jim Krueger’s Project Superpowers – have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.
Homieshop was established by Homies creator David Gonzales in 2000. Its goal is to create a wide variety of character design for the licensing industry, with an urban and streetwise feel. Now with the full time addition of David’s son Anthony Gonzales, all creative development from concept art to 3D sculpting is handled in-house, and with the resurgence of the Homies brand, the Homieshop are poised for an exciting future.
About Surge Licensing, Inc.:
Surge is an IP incubator, which identifies IP and grows brands into multi-platformed entertainment and product licensing programs. Through simultaneous merchandise licensing and entertainment development, Surge nurtures brands while maintaining their core value and enhancement of the fan experience. Est. 1986, Surge is a pioneer in developing multi-media strategies to merchandising/licensing, through the targeted marketing of unique/compelling entertainment. Historically, Surge has challenged conventional practices by venturing into non-traditional areas, developing a number of pop culture’s great iconic properties, namely Teenage Mutant Ninja Turtles®.