I have great kids (you probably do too, but these are mine so I can gloat) intelligent, funny, fun, they’ve completely taken after their Mom (self-deprecating humor, check) but this press release is going to cause a whole new round of whining and “wanting”… Thanks Xbox and BBC Worldwide!
The gist? A character pack for the Xbox version of Minecraft that will include The Doctor as a player skin, six Doctors in all if I’m reading the press release correctly. If this doesn’t seem like amazing news let me break it down. Minecraft (the PC version alone) reached 16 million sales and became the best-selling PC game of all time as of July 8, 2014. When it was released for the xbox in 2012 it supposedly broke every sales record. If you aren’t playing this game odds are someone you know is. And Doctor Who? It opened its most recent season (on Aug 23rd 2014) with 2.2 million viewers (according to a USA today piece). I have a funny feeling they’re going to sell a lot of character packs. Oh and this one? It’s just the first…
Here’s the Press Release:
DOCTOR WHO COMES TO MINECRAFT ON XBOX
Join a community of millions with brand new Doctor Who themed characters
Available on over 84 million Xbox devices worldwide
New York, NY – August 27, 2014 – BBC Worldwide are delighted to announce a deal with Microsoft Studios and Mojang which will bring Doctor Who – the world’s longest running science fiction drama – to ‘Minecraft: Xbox 360 Edition’.
From September 2014, Minecraft players will have access to a range of Doctor Who assets which will allow them to change their avatar to resemble their favorite characters from the show. The first pack – priced at just $2.99 in the U.S. (or £1.99/€2.85/$2.95AUS) – will include a character inspired by the Twelfth Doctor as well as five other Doctors, each of their on-screen companions and some of the Doctor’s most well known adversaries including his arch-nemeses, the Daleks.
Rikesh Desai, Digital Entertainment and Games Director at BBC Worldwide UK, says, “We’re constantly looking for new and innovative ways to bring Doctor Who content to our loyal fans. Working collaboratively with Microsoft, we’ve created an exciting new product which will allow Doctor Who fans to create their own brand new adventures in the heart of the iconic world of Minecraft.”
The deal will bring more packs as time goes on, introducing many of the most recognizable characters from the past 50 years of Doctor Who. Each skin pack will feature at least six Doctors and will be released regularly following the broadcast of the first episode.
Minecraft is one of the fastest selling Xbox game of all time with over 13 million sales to date. The deal to bring Doctor Who to Minecraft builds on BBC Worldwide’s successful partnership with Microsoft, which has seen Microsoft publish Forza racing games complete with Top Gear themed challenges and features.
Minecraft is a game about breaking and placing blocks. At first, people built structures to protect against nocturnal monsters, but as the game grew, players worked together to create wonderful, imaginative things. It can also be about adventuring with friends or watching the sun rise over a blocky ocean. It’s pretty. Brave players battle terrible things in The Nether, which is more scary than pretty. You can also visit a land of mushrooms if it sounds more like your cup of tea.
Doctor Who premieres Saturdays at 9:00pm ET on BBC AMERICA. This Saturday’s episode, Into the Dalek, marks the return of the Doctor’s greatest enemy, the Daleks. Keep up to date with all of the latest Doctor Who news from BBC Worldwide at DoctorWho.tv.