I am such a huge fan of this publisher. Action Lab has really done some great stuff. Whether it’s their all-ages Eisner nominated series Princeless, showing girls everywhere they can be their own heroes, or the sick twisted books being released under the Action Lab: Danger Zone imprint they release quality books everytime. Princeless, Double Jumpers, NFL Rushzone, The Trip and so many more. And now they’ve done something no other publisher has the stones to do. They’re lowering prices and increasing page counts!
Here’s the press release I received moments ago from C2E2:
Saturday, April 27th, Chicago – Over the past two years Action Lab Entertainment has made remarkable strides as a small comic book publisher. The company has gone from it’s first published work to its first Eisner nomination and on to its first major license (announcing an NFL RushZone comic earlier this year).However, as they made clear at their first ever appearance at the Diamond Retailer Summit at C2E2 this week, this is only the beginning. Action Lab announced that it will be making some big moves in working to become one of the premier publishers of both creator-owned and licensed comics.The first and most striking of Action Lab’s announcements concerns all of its ongoing series. All of Action Lab’s ongoing books – starting with the books listed in June’s Previews – will be offered at $2.99 instead of their previous standard $3.99. Not only that, but they will now be a regular standard of 32 pages. Better yet, their NFL RushZone books will now be available twice monthly and with 20 pages for $1.99.Additionally, beginning with Jamal Igle’s Molly Danger (in the current previews, available in July), Action Lab will be offering a number of 48 page oversized European style hardcovers at $19.99. This is coming right on the heels of the release of our first preview of Molly Danger alongside their breakout hit Princeless in their Free Comic Book Day release.Perhaps even more impressive is that this month marks the launch of Action Lab’s new mature readers line Action Lab: Danger Zone. This launch will be approximately doubling the size of their monthly catalog and will include a variety of books including: Ehmm Theory (where a dead man and his talking cat are tasked by St. Peter with a number of insane missions – including fighting zombie circus clowns), The Final Plague (an infestation of undead animals), Ghost Town (a tale of time-travel and terrorism), and Night of the 80’s Undead (a mashup of John Hughes type romance and George Romero type horror).
It just goes to show that a company that concerns itself with making good books, and wants us to read them, will put the readers first.