Yeah. And not only did I just type that but I can go one better, a Fight Club Scratch-and-Sniff Bookmark Contest. I loved Fight Club. The Movie, the book, even the new comic. Scratch and sniff bookmark? I see Fonzie on water skiis (google it). The contest prizes are cool but Dark Horse’s attempts to stir up a Project Mayhem type following seem a little late to the party. It’s hard to watch this kind of stuff because the comic is excellent. The team consisting of Chuck Palahniuk writing, Cameron Stewart’s art, Dave Stewart’s colors, and David Mack’s covers is knocking it out of the park, so can we just let them?
But hey Dark Horse sent us the release so let’s hear them out, here it is…
July 11 — San Diego, CA — At San Diego Comic Con International, Dark Horse Comics announced today a scratch-and-sniff bookmark contest in support of the acclaimed FIGHT CLUB 2 mini-series, which is written by Chuck Palahniuk, illustrated by Cameron Stewart and colored by Dave Stewart, with covers by David Mack. Dark Horse Comics has provided 10,000 scratch-and-sniff bookmarks, numbered to correspond to a clue in the same-numbered FIGHT CLUB 2 issue, to select comic shops around the United States. Readers who correctly identify the scents on all five bookmarks are eligible to win the grand prize: every FIGHT CLUB 2 comic including variants, FIGHT CLUB 2 swag, an autographed collector’s edition of the FIGHT CLUB novel, and the hardcover FIGHT CLUB 2 graphic novel (available June 2016). Ten additional winners will receive copies of the FIGHT CLUB 2 graphic novel, and comics retailers chosen by winners will receive matching prizes.
Fans present for the FIGHT CLUB 2 panel during which the contest was announced were encouraged to attend dressed as Tyler Durden and Marla Singer. The scratch-and-sniff bookmark contest comes on the heels of Dark Horse Comics’ guerilla marketing efforts on behalf of FIGHT CLUB 2, including encouraging fans to contribute to the series’ mayhem with a guerilla marketing campaign utilizing the phrases “Tyler Durden Lives” and “Rize or Die” in order to win Easton Press limited, leather-bound editions of Palahniuk’s novels BEAUTIFUL YOU, FIGHT CLUB and SURVIVOR.
Dark Horse will also be making a handful of bookmarks available to Diamond registered retailers who simply need to email Bookmark@DarkHorse.com with their name, store name, and Diamond account number to be entered into the contest. Winners will be selected at random and will be notified by Friday, July 17, 2015.
For more details on the Dark Horse Comics FIGHT CLUB 2 scratch-and-sniff bookmark contest, to enter the contest, or to find a comics retailer who has been sent bookmarks by Dark Horse, please visit http://joinProjectMayhem.com/Contest/.